William McDonough, the global thought leader and pioneer of Cradle to Cradle Design™ and the Circular Economy movement, worked with his company, MBDC, Cradle to Cradle Certified™ assessors to collaborate with Michelle Pfieffer, Henry Rose and International Flavors and Fragrances (IFF) to create a line of fine fragrances at the Cradle to Cradle Certified™ Gold level. Notably, the five fragrances also received Platinum recognition in Material Health. The certification was verified and issued by the Cradle to Cradle Products Innovation Institute, co-founded by William McDonough as a third-party, independent organization.
Pfeiffer began the Cradle to Cradle Certified journey after struggling for over a decade to find a fragrance that was healthier and more sustainable while still providing beauty.
“I had given up wearing fragrance altogether, I missed it,” said Pfeiffer. “I finally decided to create a line that could compete with other premium fragrances in the marketplace, but was fully transparent with its ingredients and didn’t feel like a compromise.”
This achievement comes a year after MBDC and IFF created the first Cradle to Cradle Certified Gold fragrance, PuraVita. PuraVita and Henry Rose prove that fine fragrances can embody Cradle to Cradle Design principles and McDonough’s Five Goods: Good Materials, Good Economy, Good Energy, Good Water and Good Lives.
Cradle to Cradle Certification™ allows Pfeiffer and Henry Rose to meet their ambitious transparency goals. By obtaining a third-party, peer-reviewed standard, Henry Rose can communicate to customers that the fragrance they are wearing is created with materials optimized for human and environmental health, is designed for circularity, uses clean, renewable energy and that each person throughout the supply chain is treated with grace and dignity.
“Collaborating with Michelle, Henry Rose and IFF has been an exciting opportunity to bring together fearless people who want to go into the future insisting on product quality,” said McDonough. “The five fragrances are the result of unwavering ambition of everyone involved coupled with deep science bringing us fragrances we can confidently call ‘goods’ for everyone to elegantly enjoy.”
Read more about Pfeiffer’s path to healthier and more transparent perfume:
- Vogue: Michelle Pfeiffer on the Power of Fragrance, and Launching Her Own Clean Perfume Line
- Bloomberg: Michelle Pfeiffer Thinks You Should Know What’s In Your Perfume
- W Magazine: Michelle Pfeiffer on the Radical Transparency of Her New Fragrance Brand
- Forbes: Michelle Pfeiffer Launches Henry Rose, a Transparent Fragrance Brand
- Fast Company: Michelle Pfeiffer’s Groundbreaking New Perfume Line is About Safety and Sustainability, not Vanity
To learn more about how McDonough is helping the world design products which are safe then circular, contact us.