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June 21, 2010
Why Being "Less Bad" Is No Good, The Globalist
Traditional modes of manufacturing such as Henry Ford's assembly line are no longer beneficial to human and ecological health. In order to ensure the welfare of future generations, it is necessary to change the current strategies manufacturers are using, argue William McDonough and Michael Braungart in this excerpt from their book "Cradle to Cradle."
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June 11, 2010
Products That Are Earth-and-Profit Friendly, NY Times
As companies move to reduce waste and analyze the components of their products, many are turning to outside consultants for help. Among the most prominent is William McDonough, co-author of a 2002 book called "Cradle to Cradle: Remaking the Way We Make Things."
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June 11, 2010
The Complete Interview from William McDonough
Learn about one of the fastest growing trends in the world's industry. Join William McDonough as he explains a future where "industrial design" and "environmental intelligence" are synonymous.
Henry Ford onInnovation Website
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May 20, 2010
The Green Products Innovation Institute
The McDonough enterprises are celebrating the gift-license to the Cradle to Cradle® certification program in the U.S.-that has been made by our founder, William McDonough, and Dr. Michael Braungart to the newly formed Green Products Innovation Institute, a not-for-profit public/private partnership with the State of California. Governor Schwarzenegger sees the Institute as a step toward a Cradle to Cradle economy; he celebrated the launch on May 20 at Google's headquarters. We congratulate our friends and colleagues at MBDC as this new chapter in their important work begins.
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November 4, 2009
William McDonough joins Serious Materials’ Board of Directors
Serious Materials, a leading energy-saving building materials company in the U.S., today announced that William McDonough has joined the company's Board of Directors.
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May 7, 2009
Rockwool Award to qualify the climate debate
The Danish Rockwool Award 2009 goes to one of the most advanced thinkers in environmental sustainability in the design of cities and buildings as well as industrial processes: author, architect and designer William McDonough. He is known in particular for the Cradle to Cradle environmental concept. Cradle to Cradle has been called the foundation of the next industrial revolution and has, particularly in recent years, generated enthusiasm all over the world.
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William McDonough
700 East Jefferson Street
Charlottesville, Virginia 22902
phone: 434 979 1111
facsimile: 434 979 1112
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