William McDonough and Patcraft Introduce Cradle to Cradle CertifiedCM “Butterfly Effect” Carpet Product and Design Tool By McDonough Innovation CHARLOTTESVILLE, Va., Nov. 20, 2013 –/PRNewswire/ – William McDonough and Patcraft, a division of Shaw (a Berkshire Hathaway Company and the world’s largest carpet manufacturer), collaborated to design Butterfly Effect flooring to demonstrate how a product—carpet—can be part of a […]
Excerpt from Inhabitat: The Winners of the first Cradle to Cradle Product Innovation Challenge were announced this weekend at the Institute’s Innovation Celebration in New York City. Organized by the Cradle to Cradle Products Innovation Institute and the Make It Right organization, the contest challenged sustainable product manufacturers to “rethink and retool” building materials in order to follow the full cycle of […]
Excerpt from Metropolis Magazine: This is an important moment for the material health movement. So it’s time to bring together key voices to talk about the harmonization amongst groups leading the healthy products initiatives. In preparation for Greenbuild 2013, I asked William McDonough designer, thought leader, and co-author of The Upcycle and Cradle to Cradle; Stacy Glass, executive in […]
This is the first in a periodic series of one-on-one interviews with William McDonough, the renowned designer, architect and entrepreneur, looking into his rich, kaleidoscopic professional world.
The Upcycle And Waging Peace Through Commerce: William McDonough Wants Us To Design Our Way To Abundance
Excerpt from Marc Stoiber’s November 5 post: Innovation is a hot topic. You hear daily about its democratization, globalization and acceleration. But in the all the breathless wonder at our speed of progress, one question seldom gets asked: is every innovation good for us? This is where the concept of principled innovation comes in. I first heard the term […]
Excerpt from gbdmagazine.com: No other name is as synonymous with the modern day sustainability movement as William McDonough. The architect, author, designer, and founding principal of William McDonough + Partners is world-renowned for his creation of cradle-to-cradle design, an economic, industrial, and social framework developed with chemist Michael Braungart that helps create systems that are […]
Excerpt from the Detroit Free Press: Ten years after Ford planted vegetation atop a massive truck assembly plant, the largest living roof in the U.S. is flourishing and others have followed the automaker’s lead. Ford was a pioneer a decade ago when it created a living roof on top of the Dearborn Truck Plant. It […]
The Arizona State University Global Sustainability Solutions Center (GSSC) at Haarlemmermeer announced its first project agreement in the Netherlands on Sept. 30. GSSC will conduct research and analysis for Park 20|20, the Netherlands’ first cradle-to-cradle working environment, in order to assess the links between employee and firm productivity and the built environment.
Our dear friend and collaborator, Coert Zachariasse, CEO of Delta Development Group, was selected as “the most influential person in the sustainable construction and real estate in the Netherlands” during Dutch Green Building Week -Sustainable 50 EN Realty. William McDonough + Partners has been collaborating with Coert and Delta Development Group on the award-winning master […]