Home   |   Biography   |   Writings   |   Architecture   |   Product Design   |   Cradle to Cradle   |   Upcoming Speeches   |   News   |   The Next Industrial Revolution
Writings By William McDonough
Something Lived, Something Dreamed: Urban Design and the American West
Red Butte Press, 2004
The award-winning Red Butte Press has unveiled a fine-press limited-edition publication, Something Lived, Something Dreamed: Urban Design and the American West. Reimagining the city through William McDonough’s visionary lens, the Press' handmade edition of this spirited manifesto features letterpress monoprints by Washington artist Christopher Stern.

Examining the complex relationship between natural and urban landscapes in western American cities, Something Lived, Something Dreamed offers a lyrical invitation to reconsider the rich relationship between nature and city in the 21st century.

Learn more about the Red Butte Press edition. >>
 
The Guardian Reborn
by William McDonough and Michael Braungart
from Environmentalism and the Technologies of Tomorrow: Shaping the Next Industrial Revolution
Island Press, 2004
"Environmental legislation, when it has been given sharp enough teeth, has enabled the agency to enforce the basic standards that fulfill that right. Without the Clean Water Act, Ohio's Cuyahoga River might still be in flames.

"We have reached an impasse, however. The regulatory infrastructure, as much good as it has done, is not enough to effectively protect the environment. Water quality, for example, remains a pressing issue. Sediments and microorganisms not covered by the Clean Water Act continue to pollute 44 percent of U.S. waters. When polluting substances are regulated, that doesn't always lead to the remediation of environmental harm, a problem illustrated by the ongoing 20-year battle between the EPA and General Electric over the clean-up of PCBs in the Hudson River. If, under current conditions, protecting environmental health has proven so difficult, how will regulations deal with a projected 5-fold increase in economic activity over the next 50 years?"
Read Article. >>
Regulation and Re-design: Tapping Innovation and Creativity to Preserve the Commons
by William McDonough and Michael Braungart
green@work, September-October 2004
"When we see a heavily regulated industry, rather than condemning either the industry or the regulations, we see an opportunity for re-design, a chance to make energy and manufacturing systems so inherently healthful, productive and socially beneficial regulations become unnecessary. This shift from mere compliance to creative innovation is a key to competitive advantage in the global marketplace."
Read Article. >>
The Extravagant Gesture: Nature, Design, and the Renewal of Human Industry
in Sustainable Planet: Solutions for the Twenty-first Century, edited by Juliet Schor and Betsy Taylor
November 2002
by William McDonough and Michael Braungart
“Though human industry in the past 150 years has resorted to brute force rather than elegant design, the making and trading of goods can still be a wellspring of creativity, productivity, and pleasure. Think of the thriving marketplaces that have enlivened the world's great cities, the cherished objects and materials that transform shelter into soulful dwelling. These need not be sacrificed to protect our forests, rivers, soil and air. Indeed, human industry and habitations can be designed to celebrate interdependence with other living systems, transforming the making and consumption of things into a regenerative force. Design can perform and preserve the extravagant gesture-in the marketplace, in the human community, and in the natural world.”
Read Article. >>
Buy this book from your local bookstore, order it locally through Booksense, or order it from Amazon.com.

 

 

Foreward to the Chinese Edition of Cradle to Cradle
from Cradle to Cradle: Exploring Design for the Circular Economy
Tongji University Publishing House, 2004
"The idea that humanity can have a mutually beneficial relationship with the biological world is the foundation of the 4000 year-old tradition of Chinese agriculture. Without a fundamental understanding of the regenerative, cradle-to-cradle nutrient flows that enrich the soil and bring new growth, without a keen appreciation for the many ways in which human participation in the landscape can support life, Chinese civilization would not have survived. And yet it has thrived. How inspiring to see that cradle-to-cradle thinking can become not only the common knowledge of a people, but the rich soil of a lively culture and a venerable philosophical tradition."
Read article. >>
A Field of Dreams: Green Roofs, Ecological Design and the Future of Urbanism
from Green Roofs: Ecological Design and Construction
EarthPledge (Schiffer Publishing, 2004)
"I am strolling in a field listening to crickets and watching birds pluck insects from the dirt. Wildflowers bend in the wind. Warblers and thrushes flit about in tall native grasses and soar over the rolling terrain. The scene is rich, beautiful, lively, delightful-some might say wild. But this landscape is also a cultural space: I am standing on top of a building."
Read Article. >>
Toward a Sustaining Architecture for the 21st Century
from Industry & Environment, Vol. 26, No. 2-3 (April-Sept 2003)
UN Environment Programme
"Cradle-to-cradle design is an ecologically intelligent approach to architecture and industry that creates materials, buildings and patterns of settlement that are wholly healthful and restorative. Unlike cradle-to-grave systems, cradle-to-cradle design sees human systems as nutrient cycles in which every material can support life."
Read Article. >>
The Hannover Principles: Design for Sustainability
For The City of Hannover, Germany
EXPO 2000, The World's Fair
1992
by William McDonough and Michael Braungart
“Insist on the rights of humanity and nature to co-exist in a healthy, supportive, diverse, and sustainable condition.”
Download Article. >> (240k PDF file)
A Centennial Sermon: Design, Ecology, Ethics and the Making of Things
Delivered at The Cathedral of St. John the Divine, New York City
February 7, 1993
“There are certain fundamental laws that are inherent to the natural world that we can use as models and mentors for human designs. Ecology comes from the Greek roots Oikos and Logos,"household" and"logical discourse." Thus, it is appropriate, if no imperative, for architects to discourse about the logic of our earth household.”
Download Article. >> (PDF, 110KB)
<< Back
Visit:   WM+P   |   MBDC
Architecture
Urbanism
New Perspectives on Sustainability
A New Paradigm
Cradle to Cradle Case Studies
Industrial Design & Sustainable Commerce
Re-inventing the World
Talks and Statements