| Step 1: "Free of..." |
| by William McDonough and Michael Braungart |
| green@work, March-April 2001 |
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| Coming soon... |
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| Step 3: Passive Positive List |
| by William McDonough and Michael Braungart |
| green@work, July-August 2001 |
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| "The process of replacing dangerous materials to create safe, high quality products can be challenging. Compiling information from reluctant suppliers can sometimes be like pulling teeth. And when information is available, you just might find that the product your company is built on contains a carcinogenic material. That's when you begin the process of transformation -- immediately." |
| ReadsArticle. >> |
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| Step 5: Re-invention |
| by William McDonough and Michael Braungart |
| green@work, November-December 2001 |
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| "What if we thought of the auto industry not simply as a maker of cars but as a provider of mobility? How might the industry best provide the service of mobility to meet the wants, needs and loves of its customers? Could we design new kinds of mobility systems that serve a rich social agenda?" |
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| Step 4: Active Positive List |
| by William McDonough and Michael Braungart |
| green@work, September-October 2001 |
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| "When designers employ the intelligence of natural systems -- the effectiveness of nutrient cycling, the abundance of the sun's energy -- they can create products that provide nourishment for something new after each useful life. Every element of a product can be conceived as "food" for either biological cycles (the systems of nature) or technical cycles (the systems of industry). And when these biological nutrients and technical nutrients flow within their respective cycles, they allow both nature and commerce to thrive and grow." |
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