Be Green Packaging on The Upcycle:
“…at the forefront of The Upcycle is the idea that business models should actually work to improve the planet, rather than just reuse resources with greater efficiency. Rather than consider one life of a product, businesses should consider the next five lives of a product.
Therefore “zero-waste” is the bare minimum companies should work towards when designing production systems. By actually improving the environment through production, both economic development and the natural environment can flourish.
Of course one does not often encounter such an optimistic approach in the environmental literature these days. But McDonough and Braungart present a convincing argument that the principles presented in Upcycle can achieve widespread adoption. The book is filled with numerous inspiring examples of how companies have taken the Cradle to Cradle principle to the next level while improving both the environment and their bottom line.”
You can read the full article here.